Loren Cronk | Information



EXCLUSIVE WEST COAST RETAILER Hollywood Trading Co. 7383 Beverly Blvd Los Angeles, CA TEL 323 964 0080 NYC APPOINTMENTS PERSONAL FITTINGS SALES INQUIRIES info@LorenCronk.com DOMESTIC OR INTERNATIONAL PRESS INQUIRIES press@LorenCronk.com PHOTOGRAPHY Andrew Stinson Mark Welsh © 2006 Loren Cronk	Unlike any other jean available, the garments are produced entirely at the hands of the designer utilizing a custom process that considers denim as a painter would consider a canvas. Loren Cronk takes each jean through a 4–8 hour process of production and finishing.	STYLE NOTES The men's jean, offered in waist size 29—34, is distinguished by a slim cut, straight leg, and medium waist, with a 7–inch front rise. The women's jean, available in size 0—4 offers a slim cut, side closure, tapered leg, and medium rise of 6 inches.	His dry-process involves hand sanding, destruction; his wet-process utilizes pumice stone, chemical, and bleaching techniques. Retail price: $1200. In May 05, Loren outfitted all four members of Kings of Leon as they prepare to headline UK and US tours.	BIO Loren draws on the experience and global contacts from his 10+ years experience in the denim industry designing for companies like Levi Strauss & Co. He is the founder of several streetwear companies	including Beta Project. One of seven brothers and sisters, Loren resides in Manhattan with his wife Beth and 8-month-old baby, Stella. The collection debuted March, 2005 after three years of planning and development.